Knowledge

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Subject

BUSINESS MODEL DEVELOPING CIRCLES: FROM OPEN INNOVATION TO CREATIVE BUSINESS MODEL

Writer

관계자

Date

2014/11/20

Hit

21324

ABSTRACT
Purpose: The purpose of this paper is to answer the question,
“How does one make a new business model in a knowledge-based economy?”
Design/Methodology/Approach: We built a research framework based on literature reviews.
In addition, we performed social experiments in DGIST during 2011–2014 to build a new business model.
Findings/Results: There are four different active businesses model building processes among which three are active.
First is Customer Entrepreneurship.
Second is User Entrepreneurship.
Third is Social Entrepreneurship.
Fourth is Engineer Entrepreneurship
Research Limitations/Implications
We need to confirm these business model approaches from the business model patents database.
Fourth approach, engineer entrepreneurship should be deeply analyzed to find out which aspects drive success and which
drive failure.
Practical and social implications: Having a new start-up or changing start-up from the development of a business model
based on customer entrepreneurship, user entrepreneurship, social entrepreneurship, and engineer entrepreneurship should
be motivated for the future creative economy.

KEYWORDS
Business model; Open innovation; Convergence; Entrepreneurship; Open innovation; Service innovation

File name : KCWS proceedings.pdf

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